Mi Band 2 – not expensive, but still, is it worth?
If we close our eyes and think about an activity tracker options that we want to go for, the chances are high that we will think about Mi Band. Why does that happen? You see, there are actually around twenty different types of affordable fitness band models out there in the market. All of them might not be as good as Mi Band 2, but let’s say that there are 6-8 models which are close to this one.
Now, why do we only remember Mi Band and some other brands and don’t remember all of them? It is because of the brilliant brand value that Mi offers. You see, Mi Band 2 is a brilliant activity tracker and there is no confusion there. But that alone did not make this fitness band as one of the most successful ones. What made this band successful is a combination of great features and brilliant brand identity. Continue reading